BUILDING YOUR BUSINESS

WHEN YOUR BRICK AND MORTAR IS CLOSED

by SOFIE PAVITT
Licensed Esthetician

March 12th was the day I realized, before the government announced it was mandatory across New York state, that I needed to close my facial studio in Chinatown for the safety of my staff and clients due to COVID-19. Soon after panic set in: “What will I do?”. Cancelling appointments for the month of March? Will we be stable in April? The situation both professionally and personally was overwhelming. I spent that rst weekend deep cleaning the studio and listening to podcasts, not entirely sure of how to proceed.

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